Beverly Ortega Babers, the Corporate Ombudsman for the American National Red Cross, is the star of a new video available through the Red Cross website. Babers summarizes the history and relevance of Ombuds and explains the role of her office. Near the beginning of the three minute video, she says that, "the Ombudsman is an emerging best practice that serves as a safety net and early warning system." In addition, she emphasizes the four tenets of confidentiality, neutrality, independence and informality. (Red Cross Ombudsman Office Media Materials.)
Related posts: First Red Cross Ombuds Promises to Strengthen "Sacred Trust" With Public; Why Your Website Needs a Photo.
So far as I can tell, this is the first public video by an Ombuds and Babers has set the bar very high. The video is professional, but not over-produced, and Babers makes a great impression. Her message is direct, thorough and succinct. It will be a valuable tool for the Red Cross office and should serve as inspiration for other Ombuds. Kudos!
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