Organization of News Ombudsmen Director Argues for 'Cyberombudsmen'

Jeffrey Dvorkin, the Executive Director of ONO and a former NPR Ombuds, observes that declining revenues for traditional media has lead many news organizations to fire their Ombuds. At the same time, more internet media critics have become potent and proactive advocates for the public. In his latest blog post, Dvorkin argues that these two vital elements should join to create "Cyberombudsmen."

The old model of the ombudsman as the solitary, experienced and somewhat distant newsroom figure needs to change. The way to make this work is to engage our younger journalistic colleagues who bring new skills and fresh perspectives and who can be the next generation of "cyberombudsmen." Combining their talents with the experience of the seasoned ombudsmen will create this urgently needed agency of digital democracy.

(Now the Details.)

Dvorkin's argument has relevance for Ombuds in other fields. Although Ombuds are uniquely positioned and qualified to advise their organizations, the rapidly evolving virtual community cannot be ignored. Ombuds would be wise to keep connected to internet critics who have different perspectives and resources.

Related posts: Ombuds Not Exempt From Influence of Internet; More Thoughts on the Decline of News Ombuds; Organization of News Ombudsmen Appoints First Executive Director; Higher Ed Ombuds Are Embracing Social Media.