The Magic Of Numbers

Trust traders, especially retailers that consumers prefer price ends with 9 digits than rounding to 0 - for example 199.99 compared to 200.00-a topic of scientific research on a restaurant menu. The researchers conducted a study in a small restaurant with 22 seats in Brittany, western France, where the consumer only has a limited menu of choices (five kinds of pizza, four types of meat, three kinds of fish and four types of salads).

The team chose the two most popular pizza restaurant to see what happened during the six weeks, as consumers faced with the choice of the rounded price or prices ended with number 9. During the first two weeks, all rounding into number 0 valuable menu. Two weeks later, the price 'target pizza' was reduced to 7.99 euros (12.62 dollars), while others keep food prices are rounded to 0. During the last two weeks, prices all over the menu with the number 9.

It turned out that the popularity of pizza targets increased by approximately 15% during the second testing phase. When pizza is set for 7.99 euros, these pizzas soon became the most popular pizza restaurant with rival valuable than the suffix 0. Pizza was ordered by 49.50% of consumers who ordered a pizza.

But on the first and last phase when all the menus have the same price pattern - just ordered a pizza targets as much as 34.1% and 35.9%. Whether the community is still much to believe about the greatness of the number nine or superstition is the number 9 can be deceiving eyes and hearts of consumers ...

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